STRATEGIC CONSULTANCY
FOR CYCLING BUSINESSES, BRANDS AND EXPERIENCES

The next strategic step for your cycling organisation.
Greater coherence. Stronger experiences. More relevant commercial opportunities

I see where the elements that shape your organisation connect — and where they don’t.

You are an established cycling business or brand with strong foundations, a recognised position and a complex ecosystem around it.

A successful organisation that does not need to be reinvented — but sees an opportunity to look at the whole from a different perspective. The more established the organisation, the more complex the system. And the more connections need to work together.

The next strategic step does not always require a new strategy.

Sometimes it requires a different view of how everything connects. I bring that perspective. And I turn that into clearer priorities, stronger offers and more relevant partnerships.

THE RESULTS

Clearer priorities. Stronger offers. More relevant partnerships. More focused commercial opportunities.

Your businesses’ and brands’ identity is reflected more clearly across the organisation.

Your products, services, partnerships and experiences work together rather than in isolation.

Customers, partners, and sponsors clearly understand where they fit and why they choose to engage.

The goal is not to reinvent what already works.

It is to ensure what you stand for is reflected consistently in what you offer in the future, how people will experience you, and who you’ll partner with.

My strength is seeing a complex system quickly.

I look beyond individual products, services and partnerships to understand how the different parts of an organisation connect.

I recognise patterns, connections and opportunities and where they could work together more effectively.

I connect strategy, people, partnerships, experiences and commercial opportunities to create greater clarity, coherence and relevance across the whole.

MY APPROACH

I LOOK BEYOND INDIVIDUAL PRODUCTS, SERVICES AND PARTNERSHIPS TO UNDERSTAND HOW THE DIFFERENT PARTS OF AN ORGANISATION CONNECT.

CONTACT ME TO LEARN MORE!

HERE IS HOW YOU CAN WORK WITH ME

Have a look at the packages below.

Each package offers a psychological assessment and detailed profile analysis, giving you immediate access to actionable insights.

You decide if you want to use the results to advance your individual cyclists, work with the entire team, and how much support you’d like throughout the season.

I’m happy to work with you in English, French, German, or Dutch.

Additionally, each package can be expanded and customised to include tailored support for individual athletes across the season.

PACKAGE I

PACKAGE II

PACKAGE III

PACKAGE IV

Concise summary of the individual psychological profile with to-the-point information for season kickoff.

Components

Initial consultation with sports management (30 minutes)
Psychological assessment and analysis of individual profiles
Written report

In-depth psychological profiling and guidance insights for training strategy for pre- and mid-season.

Components

Initial consultation with sports management (30 minutes each)
Psychological assessment and analysis of individual profiles
Detailed debriefing session with the coach and sports management (60 minutes per profile), including guiding insights on relevant areas for the athlete’s performance
Deep-dive one-on-one session with the athlete (60-90 minutes per athlete)
Mid-season check-in with sports management and the coach (120 minutes)

In-depth psychological profiling and personalised guidance throughout the season.

Components

Initial consultation with sports management (30 minutes)
Psychological assessment and analysis of individual profiles
Detailed debriefing session with the coach and sports management (60 minutes per profile), including actionable steps on relevant areas for the athlete’s performance
Deep-dive one-on-one session with the athlete (60-90 minutes per athlete)
Evaluation session focused on relevant areas for the athlete’s peak performance (60-120 minutes) with sports management and the sports director
One-on-one session with the athlete for season kickoff, mid-year review, and end-of-season debriefing (60 minutes per session per athlete)
Detailed debriefing for all athletes involved with the coach and sports management for season kickoff, mid-year review, and end-of-season debriefing (60 minutes per session)
Preparation session (60 minutes) and individual support and accompaniment during the major race of the year

In-depth psychological profiling and highly personalised support for the individual athlete and the whole team throughout the season.

Components

Initial consultation with sports management (30 minutes)
Briefing session with the whole team (60 minutes)
Psychological assessment and analysis of individual profiles and a comprehensive “team profile”
Detailed debriefing session on individual athletes and team dynamics with the coach and sports management (half-day workshop), including actionable steps on relevant areas and concrete problem-solving
Deep-dive one-on-one session with the athlete (60-90 minutes per athlete)
Detailed debriefing for all athletes involved with the coach and sports management for season kickoff, mid-year review, and end-of-season debriefing (60 minutes per session)
Preparation session (60 minutes) and individual support and accompaniment during the three major races of the year
Team-building sessions and individual mental work based on the psychological profiles at three training camps

ABOUT

Hello, I’m Désirée!

I love to bring joy and a touch of magic to my work!

Working with me is based on solid ground. My academic background includes:

Master in Psychology, Business Education, and Intercultural Communication
PhD in Innovation and Entrepreneurship.
Mental Coach Diploma for Business and Sport
Certified Hypnotherapist
Certified Master in the Reiss Motivation Profile

Before working in Sports, I applied the Future Lead Method to develop leadership teams for large organisations, coach young leaders and conduct high-level executive assessments.

As a passionate amateur road cyclist, I cover over 7,000 km and climb 100,000 meters annually.

This passion for cycling led me to apply the innovative Future Lead Method to sports, offering unique insights and techniques to enhance athletic performance.

In addition, I’m at ease working with a diverse range of clients, telling bad jokes in fluent German, Dutch, French and English.

Send me an email to work with me!

Dr. DÉSIRÉE A. JAEGER

EMAIL ME!

STRATEGIC CONSULTANCY FOR CYCLING BUSINESSES, BRANDS & EXPERIENCES

The next strategic step for your cycling organisation.
Greater coherence. Stronger experiences. More relevant commercial opportunities

I see where the elements that shape your organisation connect — and where they don’t — and turn that into clearer priorities, stronger offers and more relevant partnerships.

You are an established cycling business or brand with strong foundations, a recognised position and a complex ecosystem around it. A successful organisation that does not need to be reinvented — but sees an opportunity to look at the whole from a different perspective. The next strategic step does not always require a new strategy. Sometimes it requires a different view of how everything connects. I bring that perspective.

THE RESULTS

Your organisation is more coherent, more distinctive and more commercially relevant. Customers and sponsors have a clear reason to choose you.

I connect strategy, people, partnerships, experiences and commercial opportunities — to create greater clarity, coherence and relevance across the whole.

I look beyond individual products, services or partnerships to understand how the different parts of an organisation connect — and where they could work together more effectively.

The goal is not to reinvent what already works.

It is to make sure that what you stand for is reflected consistently in what you offer, how people experience you, who you partner with and how you create value.

THE FUTURE LEAD METHOD

Get thorough psychological profiling of professional cyclists to ease performance and team coherence.

This scientifically proven and very accurate approach, integrating the psychological test “Reiss Motivation Profile” and mental coaching methods, delves into the core of individual motivation.

This method reveals the authentic self, that shapes our values, predicts our behaviours, influences our personality development, and creates harmony or conflict in our relationships.

It perfectly completes the work of the performance director and the training coaches.

HERE IS HOW YOU CAN WORK WITH ME

Have a look at the packages below ↓

Each package offers a psychological assessment and detailed profile analysis, giving you immediate access to actionable insights.

You decide if you want to use the results to advance your individual cyclists, work with the entire team, and how much support you’d like throughout the season.

I’m happy to work with you in English, French, German, or Dutch.

Additionally, each package can be expanded and customised to include tailored support for individual athletes across the season.

PACKAGE I

Read the details

Concise summary of the individual psychological profile with to-the-point information for season kickoff.

Components

Initial consultation with sports management (30 minutes)
Psychological assessment and analysis of individual profiles
Written report

PACKAGE II

Read the details

In-depth psychological profiling and guidance insights for training strategy for pre- and mid-season.

Components

Initial consultation with sports management (30 minutes each)
Psychological assessment and analysis of individual profiles
Detailed debriefing session with the coach and sports management (60 minutes per profile), including guiding insights on relevant areas for the athlete’s performance
Deep-dive one-on-one session with the athlete (60-90 minutes per athlete)
Mid-season check-in with sports management and the coach (120 minutes)

PACKAGE III

Read the details

In-depth psychological profiling and personalised guidance throughout the season.

Components

Initial consultation with sports management (30 minutes)
Psychological assessment and analysis of individual profiles
Detailed debriefing session with the coach and sports management (60 minutes per profile), including actionable steps on relevant areas for the athlete’s performance
Deep-dive one-on-one session with the athlete (60-90 minutes per athlete)
Evaluation session focused on relevant areas for the athlete’s peak performance (60-120 minutes) with sports management and the sports director
One-on-one session with the athlete for season kickoff, mid-year review, and end-of-season debriefing (60 minutes per session per athlete)
Detailed debriefing for all athletes involved with the coach and sports management for season kickoff, mid-year review, and end-of-season debriefing (60 minutes per session)
Preparation session (60 minutes) and individual support and accompaniment during the major race of the year

PACKAGE IV

Read the details

In-depth psychological profiling and highly personalised support for the individual athlete and the whole team throughout the season.

Components

Initial consultation with sports management (30 minutes)
Briefing session with the whole team (60 minutes)
Psychological assessment and analysis of individual profiles and a comprehensive “team profile”
Detailed debriefing session on individual athletes and team dynamics with the coach and sports management (half-day workshop), including actionable steps on relevant areas and concrete problem-solving
Deep-dive one-on-one session with the athlete (60-90 minutes per athlete)
Detailed debriefing for all athletes involved with the coach and sports management for season kickoff, mid-year review, and end-of-season debriefing (60 minutes per session)
Preparation session (60 minutes) and individual support and accompaniment during the three major races of the year
Team-building sessions and individual mental work based on the psychological profiles at three training camps

ABOUT

Hello, I’m Désirée!

I love to bring joy and a touch of magic to my work!

Working with me is based on solid ground. My academic background includes:

Master in Psychology, Business Education, and Intercultural Communication
PhD in Innovation and Entrepreneurship.
Mental Coach Diploma for Business and Sport
Certified Hypnotherapist
Certified Master in the Reiss Motivation Profile

Before working in Sports, I applied the Future Lead Method to develop leadership teams for large organisations, coach young leaders and conduct high-level executive assessments.

As a passionate amateur road cyclist, I cover over 7,000 km and climb 100,000 meters annually.

This passion for cycling led me to apply the innovative Future Lead Method to sports, offering unique insights and techniques to enhance athletic performance.

In addition, I’m at ease working with a diverse range of clients, telling bad jokes in fluent German, Dutch, French and English.

Send me an email to work with me!

Dr. DÉSIRÉE A. JAEGER

GET IN TOUCH

SERVICES

Our unique approach to leadership & digital transformation

FUTURE LEADERS

You are here because the traditional well-established company you work for is undergoing a significant change. You want one or more leaders to take responsibility for these changes in a proactive and creative way.

You get the feeling that the behaviour of those leaders – actionism or resistance – is not a question of their professional competence, but rooted in their attitudes and their MINDSET.

You are looking for a coaching service that is focused on mindset work while keeping an eye on the specific core interest of the business.

FUTURE LEADERS Leadership Mindset Coaching

Inhouse LEADERSHIP MASTERCLASS

SERVICES

Our unique approach to leadership & digital transformation

1-1 Leadership Coaching to help managers & executives adopt a new leadership-approach for the digital age.

HR strategy consulting for leadership development for successful digital transformation.

Inspirational and engaging talks & keynotes on mindset & leadership in digital transformation.

“Digital transformation” is 5% about digital and 95% about transformation.

The “human factor” is crucial to this change process happening in your company.

And there are smart, skilled and accomplished people in top positions who are slowing down or even blocking those change processes.

But the reluctant behaviour of some of your leaders and executives is not related to their intelligence, their position, their work, nor to the company itself.

It’s about a certain belief-system they are operating in. Let’s call it MINDSET.

Making leaders “digital-ready” is about transforming belief-systems on a very deep professional and personal level.

Send us an email today to learn more about my unique approach to leadership & digital transformation.

Send us an email to learn more

CLIENTS

Happy Clients

GET ADVICE

Dr. DÉSIRÉE ANJA JAEGER

Founder

Schedule a call

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Schedule a 20 min free call where you’ll get personalized advise on:

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Schedule a call

TESTIMONIALS

Results & Experiences

«As a Head of Learning and Development at Swisscom Enterprise Customers, I worked with Désirée as part of a small team for a year. My goal was to disrupt corporate learning and transform towards a learning organisation. One project that aimed to achieve this, was to create a professional development path for key account managers in collaboration with sales management. Sales management aimed to significantly and measurably increase revenue performance through corporate learning. The focus of the project was to improve individual performance linked to mindset, value creation and successful execution of the sales strategy.

Désirée supported me throughout the duration of the project. Her professionalism and deep subject matter knowledge enabled the overall project team to deliver higher value outcomes for our organisation. Her contribution was not only factual, rather also helped drive towards a more positive working environment for the project team due to her positive energy.

I have great respect for Désirée’s capabilities and working ethos. It would be my pleasure to work with her again on any disruptive project as I know that she will deliver value, with a smile!»

PATRICK VEENHOFFEx Head of Learning and Development at Swisscom

«The challenge about change is that so much is about what you think you already know, when actually we know very little. How can you get to the point where self-confidence allows you to make that jump and ride the waves of better self-awareness, growth and professional savvy? What about accepting that you will fall in the waves and swallow some water while knowing there is a lifeguard ready to pull you up at the right moment, just in case? Désirée is the answer, she knows how to surf real waves and to challenge your balance on your surfboard of self. That’s the balancing act you will enjoy like I did. For 5 months, being in a transition phase to a new job, Désirée asked challenging questions, made me think, helped me to be confident to take a tumble. She showed me that I will always swim to the top and ride the waves. How could you miss all that?.»

KENNETH CHASEStrategic Account Executive at Salesforce

«We will always hold Desiree Jaeger in high regard. We invited Desiree to be our keynote speaker for an Employee Engagement Technologies seminar in Zurich in November. Her keynote on “Leading Digital Transformation” was outstanding, inspiring and thought-provoking, and all seminar attendees were extremely impressed by her insights. It was an honor to have her as our guest. I highly recommend Desiree for speaking engagements. She will always be an asset.»

MARGRET ROETTGERENTERPRISE IRELAND

«Désirée was courageous to combine digital transformation with the human factor needs in her keynote at the Hacking HR Forum in Zurich, where pitch sales are not accepted. She brings authenticity, energy and key takeaways, even with a challenging reduced slot of 8 minutes. She makes the keynote just part of the full experience for the participants, as she additionally engages in conversations, interested in listening to current human concerns genuinely caring about how individuals, teams and organizations can evolve. Her integrity, commitment and empathy generate strong trust and relationships. Looking forward to a next chance to collaborate with each other.»

NURIA ROJOBusiness Partner Zurich at HACKING HR

«I had the pleasure to participate in Désirées workshop on the key driver mindset and leadership in digital transformation. I learned about the importance of effective communication using storytelling to engage with employees and customers to enable mindset change and effective transformation. Also, I learned about a company’s need for powerful branding to drive the emotions of customers and business partners to transmit the business transformation values. What I liked especially was that all participants presented their amazing results of the collaborative and interactive workshop in the plenum. Networking and exchanging ideas with likeminded people from HR and business was a big plus for me. In a nutshell, it was a great, productive and inspiring workshop event and networking opportunity. Thank you for the excellent organisation and pleasant atmosphere. I am looking forward to the next workshop!»

LUIGI CORNACCHIAHead HR Strategy & Transformation, Executive at Zurich Insurance Company Ltd

«The “Digitalization with Heart and Strategy” workshop inspired participants to think creatively about how to tell a digital transformation story – putting people first and ensuring that concerns are addressed early in the change process. It was interesting to see that, whatever the industry, “digital” is synonymous with technology and not with the people that the technology might have an impact on. We heard that HR has a key role to play in changing leadership mindsets and supporting storytelling to enable change in the organisation. I enjoyed the interactive workshop format, meeting HR peers and sharing learnings – I was personally proud of the stories that we managed to tell in a short period of time and look forward to future workshops such as these.»

CATHERINE MacGILLIVRAY-PRANTLEx Global HR Business Partner at Triumph International

TESTIMONIALS

HERE IS WHAT
OUR CLIENTS SAID

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